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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads. Avoid the Panda rollercoaster by making significant changes based on...

  2. Google to Fight Piracy by Modifying Search Algorithms

    This update will roll out globally starting next week," Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices. Google has updated its search engine algorithms in an attempt to restrict piracy...

  3. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  4. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. Elite SEM won big in Las Vegas last night.

  7. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Google News has always maintained a strict set of guidelines for which sources it will display in the...

  8. The Evolution of SERPs and User Behaviors

    From this, three main areas stick out on what we need to do better based on how people are using SERPS. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot.