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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site already publishes a weekly list of what's hot in one's local area, based on local reviews. Yelp hasn't publicly stated if that "compromised" data is part of Trends, but there is already a level of unreliability based on how Yelp uses its...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. Handbags was the only category in which luxury brands outspent retailers.

  3. How to Optimize Your Content Strategy With Social Listening

    Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles. You would have no idea whether you were reaching the target market you thought you were or if specific products...