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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  2. Bing Predicts Weighs in on Scottish Independence Vote

    Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key differences are that (1) individuals are more likely to freely share their true opinion on their favorite Idol contestant than they are on...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Use the product group layering to gather similar products together so you can...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Based on the results above, Searchmetrics says content factors are categorized as follows: The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...