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  1. Delving Into the Auction Insights Report

    The data provided is based on others who matched for the same search query. These metrics are based on a sample of impressions within your selected date range. The Auction Insights report is a super useful report in AdWords.

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    In second place is Baidu, the Beijing-based Web services company that accounts for 96 percent of the Chinese search budget. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to...

  3. Using Analytical Analysis to Help Improve Conversions

    Now that we have a general understanding of overarching user flow behaviors of our converters vs.non-converters, we can likely start coming up with a little more insight on where we may be able to improve our conversation optimization efforts...

  4. Can Groupon Break Into the Search Market?

    Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back on their grocery store purchases in the last two months. In an effort to move beyond your inbox, discount aggregator Groupon...

  5. "Which Update?" Is the Wrong Question

    You may start at the most likely culprit based on which algorithms you believe may be affecting your traffic but it’s important to address the full scope of the site. With the combinations of Google Updates taking places within short periods of...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  7. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads. Avoid the Panda rollercoaster by making significant changes based on...

  8. Google to Fight Piracy by Modifying Search Algorithms

    This update will roll out globally starting next week," Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices. Google has updated its search engine algorithms in an attempt to restrict piracy...

  9. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.