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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Use the product group layering to gather similar products together so you can...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Based on the results above, Searchmetrics says content factors are categorized as follows: The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. The new rules of selling and customer service are...