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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. Second base is showing which page is ranking. Knowing multiple pages are ranking for the same term is third base. Adams pointed me to a post on gShift's blog where they talk more...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    What better way to find a targeted problem worth solving than posing a question to your consumer base/audience? This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. How many times do you want to blog? If you have a small internal content team tasked with...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It is absolutely vital to have a home base for your brand's content, no matter who you are. B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned new business. Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an...