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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. Second base is showing which page is ranking. Knowing multiple pages are ranking for the same term is third base. That's why today, marketers need trusted data more than ever.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    And by tapping into the talents of their user base, they translated Facebook into Spanish and French within 48 hours. She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    If you sell via other channels as well, reach out to your existing base of satisfied customers and ask them to leave some product feedback. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Base Knowledge: What will the users be expected to know when starting the task. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Search, social, content, and digital marketers probably agree it...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow from 28 percent to 32 percent by 2015. If you're looking to grow your business internationally, a new report by Marin...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. 2013 brought enhanced campaigns – the good and the...

  8. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This means, said Daisley, "if an alien ever lands on earth, over half the Twitter user base says they'll see it on Twitter before hearing about it elsewhere. "Getting the right message to the right people at the right time can strongly augment your...

  9. Social Advertising Revenues Forecast to Grow 31% in 2014

    Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to support their user base. With many social networks maturing over the past two years and investing in advertising platforms, it's only...