Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base recommendations off of the interactions users are making with channels and videos.
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? Again, Facebook is still in the process of rolling out Graph...
A tactic that is often forgotten is retargeting your current client base. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page.
Additionally, the watch device would include a base station that could house a processor and a data line as well as wireless hardware. The patent suggests that the watch could connect wirelessly with the base or could also be connected and charged...
Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Advertising revenue from mobile devices comprised 30 percent of...
With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned new business. Especially now, most of us do a lot more than simply build links or worry about rankings.
Comedy Central promises a great week of content, as well as an opportunity to connect with fans and grow its Twitter base, which, as of yesterday, stood at 356,000 followers. If Shakespeare was right and brevity is indeed the soul of wit, Comedy...
If you don't have enough data to base your strategy off current customer behavior, recent studies give general guidelines on customer needs and behavior, allowing you to forecast what content will make users happy.
In an industry where so many people contribute to the greater knowledge base, I wanted to understand whether the articles that caught my eye had changed over time. But have you ever thought which of those sites statistically provides the best content?
While 500,000 downloads in nine days sounds like quite an acomplishment, one savvy tweeter pointed out that this means that only about 0.05 percent of Facebook's user base is using the service. Despite mostly negative reviews from users, Facebook's...
Google's project will bring together a variety of human trafficking hotlines to create a consolidated base of data that will be able to identify trafficking hotspots around the world. Google has donated $3 million to three firms that are using big...
Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
There are many ways a hacker can take advantage of vulnerabilities in your website, many of which don't involve the complexities of attempting to access your code base from a third-party solution. My last article provided the top five arguments for...
That said, as marketers some of the data that we base our assumptions off of is good, but it's not always great. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue...
Harmon then used YouTube video ads to reach more people and grow their fan base. The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Touch Base Frequently It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching. Besides being scary, outreach teams are a breeding ground for inefficiency and poor practices.
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Search engine optimization (SEO) has changed dramatically over the years and will continue to change.
For the rest of us, we need to find a way to expand our content base on-site. We've come to a crossroads in the world of SEO over the past year or so. Now your content expansion initiatives have to be of a certain caliber of quality to be effective.
Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging and emphasizing channel subscriptions, allowing advertisers to cultivate a community on YouTube.
