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So it's possible that what we are really seeing is not a direct battle between SEO and PPC, but an attempt by Google to barter web data in order to leverage security as a quality control factor. If they want to cloak this information, make it a...
Link swaps could be considered barter, which makes them a compensated link. In addition, this SEO firm allowed the client to pick a Content Management System with basic architectural problems that made it hostile toward search engines.
This is another tactic search engines don't like, because it's barter. Google's system isn't perfect. CMOs and other senior marketing people need to know the building blocks of link building for large enterprises.
Bill Slawski Uncovers Possible Barter System Patent At MicrosoftMicrosoft has applied for a bunch of patents covering click fraud, and what could be the groundwork for a barter system between publishers and advertisers.
The patents cover click fraud as well as what could be the groundwork for a barter system between publishers and advertisers. Bill Slawski, of SEO By the Sea, has posted more patent applications. This time Microsoft has applied for a bunch...
As soon as you compensate someone for a link (with cash, or a returned link exchanged for barter reasons only), you break the model. Links as a Voting System Some of the more savvy marketers know enough to look at things from the perspective of end...
As soon as you compensate someone for a link (with cash, or a returned link exchanged for barter reasons only), you break the model. Links as a Voting System Most search marketers are used to looking at things from a single perspective: that of a...
