SEO News

Barrier Entry

RSS
  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  2. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran. This year, there was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience.

  3. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    The downside is that the barrier to entry is higher than for the rest of AdWords. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic.

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Perry’s competition mostly sells instructional DVDs, which can be a barrier to easy entry for knitters eager to get started on projects right away. Some knitters can teach, some can create fabulous knitwear designs.