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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You know what's probably really unhelpful for a client or business owner? Being told to write "great content. Because what does that mean? How is that actionable? It isn't. We've all been told that creating unique, awesome content is our key to...