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  1. Target Adds Product Search to App in Time for Black Friday

    Alternatively, if I had been in a Target store at the time I could have scanned the barcode to add automatically. Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for pushing, shoving, and sprinting...

  2. Paid Search Ads Bring Big In-Store Results [Study]

    Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page displaying a coupon with a unique barcode and online coupon code. Each unique barcode was tracked back to the search activity that drove...

  3. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...

  4. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    Google's mobile Android operating system supports the use of QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URL redirection, which allows QR Codes to send metadata to existing applications on...

  5. How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

    Mobile search is likely to go beyond text queries and into image based, QR code or barcode comparison type queries such as can be found with Google Goggles. Whilst nearby in-store product search such as barcode comparison threatens to take shoppers...