BarackObama’s website was doing quite a bit of work with their PPC to keep up with the Romney campaign, and the historical data for the website confirms just that: Presidential Election – barackobama.com
The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...
Below is the complete chart of topics that are direct search requests (general requests such as “BarackObama” are excluded). Could 12,100 search requests in one month be inspired exclusively by George Romney, or was it due to the presidential...
One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidentialcampaign for candidate BarackObama. Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful.
Or check out BarackObama's YouTube video from January 16, 2007. BarackObama: My Plans for 2008 On June 15, 2008, a report by the Pew Internet & American Life Project found 35 percent of Americans said they had watched online political videos -- a...
With a candidate as compelling as BarackObama was, it made a lot of sense to let them see him in this manner. With a different candidate one might need to take a different strategy, but for us BarackObama was always the star; we were just the...
Senator Barack Oabama winning "The YouTube Presidency" in 2008. So, the Internet had plenty of time to shape the 2008 presidentialcampaign before the mainstream media jumped in to play "Final Jeopardy!
With a candidate as compelling as BarackObama was, it made a lot of sense to let them see him in this manner. With a different candidate one might need to take a different strategy, but for us BarackObama was always the star; we were just the...
President BarackObama's use of the Web on his way to the White House in 2008 has inspired British political parties to ramp up their digital campaigns for a general election expected in May. How will digital strategies and tactics popularized by...
Dan Siroker, Co-founder of Spreadly and Former ObamaCampaign Online Director, will retell the story about what went into securing the 70 million votes for BarackObama in 2008. The lunch keynote is entitled "How We Used Data to Win the...
If you don't count the weather, the top story on Day 3 of SES Chicago 2009 was the morning keynote by Dan Siroker, the co-founder of Spreadly, who led the web analytics team for the BarackObamapresidentialcampaign and served as a senior member...
On Day 3, the keynote speaker is Dan Siroker, the web entrepreneur known for leading the analytics team for the BarackObamapresidentialcampaign. He also served as the Deputy Director of New Media on the presidential transition team.
It looks at the search marketing tactics that Chicago's own BarackObama and his rivals used during the 2008 presidential electiion. Obama Ads Online: Search Advertising Analysis by Kate Kaye Viral Marketing & Link Baiting -- Attendees will gain a...
The same can be said about President-Elect BarackObama, who was greatly helped by a new medium: social media. Because of the hard fought primary battle, he was already in a great social media position when he won the nomination and entered the...
Without a doubt, BarackObama creamed John McCain when it came to links. One of the most visionary, forward-thinking actions of Obama's campaign was hiring Chris Hughes, the co-founder of Facebook, to act as coordinator of online organizing within...
SEARCHING FOR MEANING Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate BarackObama. Vote Obama/Google in '08? Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO?
SEARCHING FOR MEANING Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate BarackObama. Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO?
I think there is, and Google CEO Eric Schmidt crossed it this week by heading out on the campaign trail with presidential candidate BarackObama. I'm thinking "on the trail" with Barack is the place to be.
Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate BarackObama. Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO? In today's Searching for Meaning column, "Vote Obama/Google in '08?