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Banner Blindness

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  1. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Mixing up your campaigns and offers will minimize banner blindness and keep your content fresh: The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing...

  2. SES Toronto 2009 Kicks Off Today in Canada

    Are your on-site ads suffering from banner blindness or can they be placed in a better position to increase revenue without alienating visitors by being too blatant? The largest search engine marketing conference and expo in Canada kicks off today...

  3. Paid Search Advertising Drives Microsoft Bid for Yahoo

    As Pay-Per-Click advertising has evolved, traditional banner ad networks suffer from consumer banner blindness. Steve Ballmer stressed that scale and efficiency in online advertising platforms would drive the success of the deal.

  4. Life after SERP: A/B Split and Multivariate Testing

    It's an extension of the concept of banner blindness. A/B testing and/or multivariate testing is one of the best ways to improve results for your Web site. Only a small percentage of Web site owners invest in this effort, yet there are few things...

  5. New Players in Travel Search

    Research: Internet Users Plagued by 'Banner Blindness', ClickZ Here's a look at two new highly disruptive services that offer great advice for travelers. According to Wikipedia (with a small edit by me), "a market is transparent if much is known by...