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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. With more than 50 percent of mobile devices for employees being...

  2. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Banner ads weren't cutting it, obviously. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the rest of the content, but were paid advertisements," Vernon...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...