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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user.

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. To demonstrate the importance of optimizing mobile app install ads based on offline data, let's walk...

  3. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    During the December 2011 holiday period, TRX’s YouTube channel banner – which touted Holiday Sale offers – was responsible for 7 percent of all holiday sales conversions through the paid search channels.

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising. This has a significant impact on search-related advertising as well -- including PPC content advertising and keyword...