SEO News

Banner Ads Contextual Ad

RSS
  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising. Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content...

  2. SearchDay | Interpreting Keyword Reports

    Dubbed "MySpace MyAds," the new platform allows anyone to create banner ads and use the social network's HyperTargeting technology to find target audiences. Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo...

  3. Google Mobile Advertising on the Content Network

    Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner ads on Google's mobile content network. You'll be presented with the opportunity to browse your hard disk to find and...

  4. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    The investment can run the gamut from Google AdWords search ads to banner ads on relevant traffic driving web sites. Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by...

  5. Social Search: It's Time For Monetization

    Banner ads: These ads would shift from their traditional role of branding to more compelling visuals with valuable content. When contextual text ads are shown on content pages, CTRs should dramatically increase too.

  6. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  7. Search Headlines & Links: March 24, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  8. Every Picture Tells a Story: Non-text Contextual Ads

    Let's take a look at a sampling of banner ads and see how well they convey these messages. On the right side of the banner, where the eye rests after the traverse from left to right, the valuable real estate that should contain a strong call to...

  9. Inside AdWords and Contextual Advertising: The Tipping Point

    Google has been in the forefront of giving advertisers a growing number of non-text, non-banner ad media types: animated (Flash or GIF) banners and video ads for example. Google gave advertisers the ability to place static banner ads via the...