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  1. Product Listing Ads: How to Maximize Your Returns

    In most formats (these are still being tested and won't always be the same) five products will show beneath the banner, all in a row. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    You don't take a screen capture of a banner ad and email it to your friends. Fifty percent of Super Bowl ads this year used hashtags. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Instead it leaps as you get into the banner positions. You will typically find a jump in CTR of 10x-15x by getting into the banner, compared to the right hand side or bottom of the page. Top of page rate (e.g.the proportion of your impressions that...

  4. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. So, it appears that 5.6 percent fewer Americans are now watching...

  5. SEO Fail! 10 Most Commonly Overused Website Techniques

    Banner Ads, Promo Boxes, Ads for Ads Sake Unless you're one of the lucky few who are making real revenues from these third-party traffic detours, best to leave them off your site or if you must have them replace them with internal ads to your own...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Experian Hitwise: Cyber Monday a Banner Day for Top 500 Retail Sites Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially during the critical holiday...

  7. Government SEO is Broken

    The campaign consists of video spots, banner ads, and the www.distraction.gov website. The goal: to broaden access to government information and services, incorporate mobile access, and reduce waste and overlap in websites and domains.

  8. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, upping the maximum CPA bid by 10 percent in AdWords takes all of 10 seconds, is low-risk and could yield high rewards, whereas improving CTRs could improve profits too, but would take rounds of testing and media budget and likely need...

  9. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    Proportion of time in the banner is the metric that is important for determining how much traffic you're going to get. No ad you can write will ever improve your CTR and traffic volume more than getting into the banner more often will.