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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. By associating phone calls back to ads and keywords, marketers can discover what works to keep...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. In terms of click-through rates, the average for mobile ads in Russia falls between 0.2653 and 0.2808 percent. Brazilians enjoy ads that: Contain geographically relevant...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again. This is today's search environment.

  4. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Mixing up your campaigns and offers will minimize banner blindness and keep your content fresh: You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an acceptable level of visibility in...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. Lucky for us, Google Analytics advanced segments received an extensive update back in July, and the new features can be used to create segments that...

  6. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Banner ads weren't cutting it, obviously. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the rest of the content, but were paid advertisements," Vernon...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  9. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic...

  10. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets...