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  1. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  2. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. ComScore Video Metrix reported that 178 million Americans watched...