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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets...

  2. Product Listing Ads: How to Maximize Your Returns

    In most formats (these are still being tested and won't always be the same) five products will show beneath the banner, all in a row. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Instead it leaps as you get into the banner positions. You will typically find a jump in CTR of 10x-15x by getting into the banner, compared to the right hand side or bottom of the page. Top of page rate (e.g.the proportion of your impressions that...

  4. SEO Fail! 10 Most Commonly Overused Website Techniques

    Banner Ads, Promo Boxes, Ads for Ads Sake You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because...