Also, financial services has its own version of retails comparison shopping engines (a.k.a.lead aggregators), such as Bankrate, SureHits, and Brokers Web. 2012 was an awkward year for financial services.
Today, other than creditcards.com (owned by Bankrate) and creditcardguide.com (also owned by Bankrate) you're going to find large companies dominating Google's top 10 for "credit cards" searches (visa.com, capitalone.com, mastercard.com, etc.
Creditcardguide.com -- This is another "small shop," but they're owned by Bankrate.com. Regular readers may remember some of my columns in which I ripped into American Express for their lack of attention (and respect) for SEO.
By and large, the smaller companies still outpace the larger brands, but BankRate and Mastercard are in the top 10 and Citi Cards and Bank of America are in the top 20. Last year, I "called out" American Express for issuing a handbook ("OPEN BOOK...
In the last few weeks, Search Engine WarGames has looked at how Bankrate's CEO invested in search engine optimization to bolster revenues and profits. There's no question that Bankrate and WebMD live or die by their Internet strategy.
Lead gen providers like Bankrate.com in financial services, one of Google's largest customer segments, can't be too pleased with Google offering a free service that competes indirectly with theirs. Google Merchant Search has quietly launched as a...
In my last column, we looked at how Bankrate's CEO invested in search engine optimization to bolster revenues and profits. When Google Health officially launched yesterday, no company felt the competitive pressure more acutely than WebMD, the...
Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St.analysts why SEO is one key to the company's success. Search Engine Watch Experts Columns MarkJackson Conducting a Redirect Audit on Your Web Site - Part 2» AU NATURAL: Organic search...
Bankrate depends not only on paid search marketing to generate leads, but natural search traffic as well. Tom Evans, CEO of Bankrate, Inc.faced one of the toughest quarters in the company's history in Q3 2007.
Here's one who does: Tom Evans, CEO of Bankrate. Not every CEO understands the value of search engine optimization. In today's Search Engine WarGames column, "CEO Tells Wall St. Why He Invests in SEO," Kevin Heisler outlines Evans' comments to Wall...
