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Banking

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Because banking itself is not a social transaction, a distinct effort had to be made to identify meaningful opportunities to make a difference in the lives of the intended recipients. In the case of TD Canada Trust, focus on customer delight has...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The outcome is often a gap in expectations between the team delivering SEO services and the client literally banking on the results. Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs.

  3. 3 Tactics for Demographic Targeting on the Google Display Network

    Because our target audience is affluent men over the age of 50, we have chosen topics such as business finance, business services, banking, golf, etc. A major reason online marketers are attracted to Facebook advertising is the ability to segment...

  4. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    I think you might find deception and devious behavior in any industry having anything to do with finance, from banking to insurance to mortgages. Dear Joe Flatley, The Verge, It was with great interest that I began reading your feature article this...