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  1. Google Palestine: Is Google Taking Sides?

    Google Maps currently shows little or no detail for major Palestinian towns such as Nablus and Ramallah, while many Jewish West Bank settlements have streets and parks clearly labeled. Google has placed itself smack dab in the middle of a...

  2. Morgan Stanley Fined $5 Million Over Handling of Facebook IPO

    Investment bank, Morgan Stanley, has been fined $5 million by the US state of Massachusetts for its role in the botched Facebook initial public offering (IPO). Allegations that Morgan Stanley, the bank that underwrote Facebook's IPO didn't give...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Your bank balance doesn’t care about that. Drug companies make a lot of money by inventing diseases so they can sell drugs to people who would otherwise be considered healthy. For example, “high cholesterol” is now defined as a disease, rather than...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution...

  6. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    But don't bank on everybody getting that right. Some awesome things are available, but it's not obvious exactly how to use it to improve your campaigns. First, a Quick Recap For each keyword you can now see the following metric for your own...

  7. Google Rolls Out Car Insurance Comparison Shopping in UK

    It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search listings. A Google spokesperson told SEW in June, “The financial arrangements...