SEO News

Balance

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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Find Tech/Life Balance The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. I graduated from Harvard," she mused. The only reason I say that is I have another sibling who didn't...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad Group Level Sitelinks: Balance Missing Out With Management 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result.

  4. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    As we continue to develop our implementation, we will keep the SEO/SEM community needs top of mind and balance them with consumer privacy and security concerns. In November, we reported that Microsoft was looking into switching their search traffic...

  5. 7 Reasons Your Blog Sucks & How to Fix It

    Make sure to mix in topics driven by trends, current events, industry news, etc.so there’s a healthy balance. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers...

  6. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    The letter states that "the balance in many countries has tipped too far in favor of the state and away from the rights of the individual – rights that are enshrined in our Constitution. Eight of the world's largest technology companies have signed...

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The proper balance between organic search, social media, email, paid search, referrals will vary. One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results.

  8. Gamification in Marketing: Lessons from the Khan Academy Website

    The big outcome most website owners want is a lead or a sale, but focusing on that level is like trying to get your seal to balance a beach ball on his nose solely by rewarding him when he balancing the beach ball on his nose.

  9. How to Turn Data & Creativity Into Great Content in 3 Steps

    How can you strike a healthy balance between the two? Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that's driven by...