The "Bait and Switch" Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. Those of us in the search community who have been around for a while can...
Added as a scenario that may be considered a low-value user experience: Sites that “Bait and switch” the user, for example, redirect site visitors unexpectedly to unrelated domains. Microsoft adCenter, the driving force behind Bing and Yahoo ads...
No Bait and Switch: Make sure the link is relevant to the creator and content of the widget. By increasing the interaction and connection of websites beyond links and video, widgets are a great way to promote a business and a website by presenting...
This is potentially dangerous ground, however, and companies should proceed cautiously to ensure visitors aren't turned off or perceive a "bait and switch" technique. This problem is most acute on enterprise-level websites with hundreds of...
Your monitoring program will identify instances of competitive ‘bait and switch’, which is actionable with the search engines. That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion...
Though "killer" claims make good link bait, that won't be the case with Facebook Places. This will all remain free for merchants, though I believe Foursquare will flip the monetization switch when it's confident the toolset is fully evolved.
Battening Down the Hatches for a Link Bait Brainstorm - Search Engine Journal Homeland Security Wants Internet Kill Switch by Frank Watson Susan Collins, the Republican ranking member on the Homeland Security and Governmental Affairs Committee...
If they don't see it they are likely to bounce out of the site right away, possibly harboring a little bit of bait-and-switch suspicion, potentially reducing the probability that they will click through from future e-mails.
The assistant professor at Harvard Business School (who, it should be noted, is involved on a lawsuit against Google, is a member of the Alliance Against Bait and Click, and also has ties to Microsoft) has also authored several other interesting...
Traffic "Bait" and Ad Clicks: Perfect Market's Study Isn't Telling the Whole Story - SEOmoz The Realtime Switch: OneRiot Transitions Search Partners To Topsy - TechCrunch Search Engine Optimization Website Changes That Will Hurt Your SEO By Eric Enge
They are not misinformed, they are not tricked; there is no bait and switch involved. Here's a must-read for the week: a great interview with Google's Matt Cutts by Eric Enge, CEO of Stone Temple Consulting, in his blog this morning.
This is better than a bait and switch - it is just a bait. I was checking my various sources of news this afternoon and came across a couple of PR articles at eMediaWire that seemed of interest - but turned out to be self-promoting garbage.
It's also called "bait-and-switch. Webmasters are sometimes told to submit "bridge" pages or "doorway" pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases.
The term "bait" makes the whole thing sound like a game, when marketing your web site needs to be serious business. Yahoo's flipping the switch on its new ad ranking model, so that bid price is no longer the sole factor in determining ad positions.
The term "bait" makes the whole thing sound like a game, when marketing your web site needs to be serious business. Yahoo's flipping the switch on its new ad ranking model, so that bid price is no longer the sole factor in determining ad positions.
The term "bait" makes the whole thing sound like a game, when marketing your web site needs to be serious business. Yahoo's flipping the switch on its new ad ranking model, so that bid price is no longer the sole factor in determining ad positions.
WebProWorld Forum".pieces of Flash on websites are a great thing and can really become link bait itself, but to say Flash is the future of the internet is not true. I have been using the same techniques that I found to work well in the past, but my...
Thomas reports that even though PriceRitePhoto has been delisted after its abusive bait and switch tactics, it has been re-listed at both Yahoo Shopping, PriceGrabber and MSN Shopping. SES: Forward Planning + Top Stories + More From The Search...
Thomas reports that even though PriceRitePhoto has been delisted after its abusive bait and switch tactics, it has been re-listed at both Yahoo Shopping, PriceGrabber and MSN Shopping. If you're not familiar with our blog, click on any of the links...
Thomas reports that even though PriceRitePhoto has been delisted after its abusive bait and switch tactics, it has been re-listed at both Yahoo Shopping, PriceGrabber and MSN Shopping. Thomas Hawk has been following an online retailer named...
