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Bait Switch

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  1. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    The "Bait and Switch" Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. Those of us in the search community who have been around for a while can...

  2. Microsoft Updates Ad Policies on Relevance & Quality

    Added as a scenario that may be considered a low-value user experience: Sites that “Bait and switch” the user, for example, redirect site visitors unexpectedly to unrelated domains. Microsoft adCenter, the driving force behind Bing and Yahoo ads...

  3. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    This is potentially dangerous ground, however, and companies should proceed cautiously to ensure visitors aren't turned off or perceive a "bait and switch" technique. This problem is most acute on enterprise-level websites with hundreds of...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Your monitoring program will identify instances of competitive ‘bait and switch’, which is actionable with the search engines. That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion...

  5. Q&A Interview with Google's Matt Cutts

    They are not misinformed, they are not tricked; there is no bait and switch involved. Here's a must-read for the week: a great interview with Google's Matt Cutts by Eric Enge, CEO of Stone Temple Consulting, in his blog this morning.