In my first post on Graph Search, I explained its potential impact to privacy, reputation management, local search, and more. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
Regardless, they're giving SEO a bad reputation and trust me, that doesn't need anyone's help. We have seen: International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some...
Unfortunately, for every amazing SEO out there, there are five bad ones tarnishing our industry's reputation. I've busted my ass to create a name for myself, and I've earned my speaking slots and my reputation.
The industry's reputation affects all of us, and the question demands an answer. Building good links wasn't normal, and some people in the industry hadn't even considered the difference between good links and bad links.
Based on the website's low reputation score, I decided to take a look for myself. He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score.
By doing things that help build your own reputation, you are focusing on the right types of activity. The hardest part of these projects is always to get the client to understand what constitutes a bad link.
While employees can be your perfect brand advocates and evangelists, they can also burn your reputation when they lose control on social media networks. One of the key areas focused on was the internal planning of social media and how that ties...
If you want to manage an effective, but also happy, efficient, and brand-appropriate team (you don't want a brand reputation nightmare because your team demands links in pitches), know that outreach can never be a pure numbers game.
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
Your online reputation needs rebranding and the website needs a new look as well as updated HTML5 code. OK, OK…wearing a suit is not a bad thing for geeky-folk; wearing one that costs as much as the development and SEO project is a much different...
I think it goes without saying that – for many – our reputation isn’t the best. A few bad apples spoil it for the rest of us. As I’m writing this, the area that I live in (Kansas City) is getting nailed by a tremendous snow storm.
What does this mean for brands and reputation management? Every interaction is a chance to make a positive impression, and if nothing else, we’ve seen just how bad a situation can become when feedback is mismanaged on social media.
A company can trash their online reputation in a social network if someone is having a bad day, and just loses it with an irate customer. Accept the good with the bad and keep going. That, coupled with realistic expectations, is the pathway to a...
Now what if we had more than one set of words and a company name we were not worried about optimizing for (the company name was not part of the reputation issue). This is bad title tag writing. You know the ones that used to appear in the little...
So as SEO/Ms we all call this Reputation Management, yet in this new broader context of Google as IdP, reputation far extends past whether or not a bad link appears about you on page one. In addition, the author is verified through their online...
Still, though, the industry still has a bit of a reputation management issue. Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by...
If you care enough to ask the pivotal question, then you’re more than likely working for a credible, sustainable business that has a reputation to consider. SEO is full of abbreviations and technical terms, which isn’t necessarily a bad thing.
And more importantly, stand out as knowledgeable by building a reputation with their niche. In this sense, it's not someone who is grammatically flawless - that can't be a bad thing - but here were talking about writing which can generate a buzz.
These types of pages would become high quality with more extensive content, a better design, or by improving their reputation/trust signals. Another factor needed for the highest marks: a good reputation.
Perhaps the recent DMCA ranking announcement also plays in a bit here, as Google is looking to tighten up how they serve brands by surfacing good data from sites that serve high quality information – and eliminating reputation management issues.
