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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Anyone can do bad influencer marketing. Traackr recently teamed up with experts at LEWIS PR to create an "at-a-glance" framework for influencer marketing based on their collective experiences creating and powering influencer-based programs across...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She felt bad for the PR teams who were undoubtedly "earning their keep" this weekend. Could things be that bad that their office needed protection? The PR crisis was sending surges of traffic to their website; Mike and his team were now playing...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Industry Changes: The Good, the Bad, and the Ugly In your opinion, what were the good, bad, and ugly among the most recent changes? Social Me Everywhere, a group for Bay Area PR and marketing pros interested in learning more about the practical...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    My experience tells me that most CEOs view social media as a function of marketing and PR that has not quite proven itself to be worthy of executive attention. However, once the dots are connected and they fully understand the role social plays in...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...