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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. PR(A) = (1-d) + d (PR(T1)/C(T1) + .

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Anyone can do bad influencer marketing. Traackr recently teamed up with experts at LEWIS PR to create an "at-a-glance" framework for influencer marketing based on their collective experiences creating and powering influencer-based programs across...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She felt bad for the PR teams who were undoubtedly "earning their keep" this weekend. Could things be that bad that their office needed protection? The PR crisis was sending surges of traffic to their website; Mike and his team were now playing...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Industry Changes: The Good, the Bad, and the Ugly In your opinion, what were the good, bad, and ugly among the most recent changes? Social Me Everywhere, a group for Bay Area PR and marketing pros interested in learning more about the practical...