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Bad People

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    In another survey, almost 25% of people said that receiving an email that looks bad changed their perception to strongly negative of the brand. Fifty percent of people in the same survey said receiving an email that looks bad changed their...

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    Let me be clear that guest posting isn't bad. What is bad is someone trying to put a culinary article on my marketing website: To add to the hype, people are completely misunderstanding all of the signals Google is putting out about authorship and...

  3. Google CEO Larry Page Suffers From Rare Voice Health Issue

    While this condition never really affected me — other than having a slightly weaker voice than normal which some people think sounded a little funny — it naturally raised questions in my mind about my second vocal cord.

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    Machines are pretty bad writers. I would imagine the SEO team are the people who are going to set the thresholds for quality that they find acceptable,” Kaufman said. CQM is a quality assurance algorithm, of sorts, based on data the company has...