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Bad People

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  1. My Top 5 Most Used Custom Reports in Google Analytics

    That, in and of itself would be bad enough, but I was faced with taking the data that was available (about eight months worth) and figuring out what the top pages were and what keywords brought those visitors in through Google's organic listings.

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    If Durex had picked 20 cities around the world for their condom delivery service, and asked people to vote on those 20 cities, then this would have worked for them. Similarly David Bowie's people should have restricted the options to a subset of...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    In another survey, almost 25% of people said that receiving an email that looks bad changed their perception to strongly negative of the brand. Fifty percent of people in the same survey said receiving an email that looks bad changed their...

  4. Defining Authorship: The Difference Between Contributors and Guest Authors

    Let me be clear that guest posting isn't bad. What is bad is someone trying to put a culinary article on my marketing website: To add to the hype, people are completely misunderstanding all of the signals Google is putting out about authorship and...

  5. Google CEO Larry Page Suffers From Rare Voice Health Issue

    While this condition never really affected me — other than having a slightly weaker voice than normal which some people think sounded a little funny — it naturally raised questions in my mind about my second vocal cord.