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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    While costumes from the TV show Breaking Bad and the viral video "What Does the Fox Say? Interestingly, it seems more people are looking to incorporate their pets into the Halloween spirit as well, as searches for dog costumes are trending...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Two maintenance activities to eliminate bad traffic: But getting these two fixed will go a long way toward bringing the right...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? This will make customer feel heard and diffuse a situation from the...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...