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  1. Social Customer Service Secrets to Avoid Negative Search Results

    This will make customer feel heard and diffuse a situation from the potentially viral social airwaves; ultimately avoiding bad reviews on outlets such as TripAdvisor, Yelp, or RipOff Report. As a means to minimize the chances of exploding a can of...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. Google Dorking: Feds Warn Against Malicious Cyber Actors

    There is both good and bad that can come from a tool like Search Diggity, which performs automated Google dork queries. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    It’s bad, but not catastrophic, he added. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.