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  1. 5 Development Tricks Self-Sufficient Marketers Should Master

    Even if you don't go so far as editing the code within the data layer yourself (don't feel bad, I'd guess most marketers won't), have a good understanding of its capabilities. There are very few things that frustrate me as much as almost completing...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Well, once again I saw poor user engagement (and bad user experience) get sites in trouble Panda-wise. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Identifying Mobile Pages With Bad Customer Engagement One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results.

  4. Why You Need to Own Your Data & Digital Assets

    Bad news: You may have to do a little research, as the platforms occasionally modify how to successfully export or download of connections made on their platform(s). Truth is, many (far too many) businesses do not fully appreciate the wealth of...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. These words all have very specific meanings when it comes to...

  6. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    The arthritis became so bad that it deformed both her hands and feet, later confining her to a wheelchair. A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography...