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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    SEO Gadget created a beautiful infographic detailing both the good way and the bad way to get started with conversion optimization. He raises controversial points like your conversion rate doesn't matter and why too much segmentation is bad for...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A real UX pro will eschews the assumption that everyone else is doing it right and avoids following those bad designs. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX...

  3. 5 Development Tricks Self-Sufficient Marketers Should Master

    Even if you don't go so far as editing the code within the data layer yourself (don't feel bad, I'd guess most marketers won't), have a good understanding of its capabilities. There are very few things that frustrate me as much as almost completing...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Well, once again I saw poor user engagement (and bad user experience) get sites in trouble Panda-wise. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that...