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  1. Your Job Is to Make Google Look Good

    The site they link to is being used as an authoritative source of information as backup for some point they are making. Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  2. How to Start a Realistic International SEO Campaign

    The key here is being comprehensive in everything that you do, and having a backup plan for the things that might not be possible just yet. The Fundamentals are the Same The good news for SEO professionals is that the tactics you employ for a...

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    They also double as a backup plan for emergencies. Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently. These flexible tools can turn your blog, social media, and outreach efforts into a...