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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Relevant backlinks on directories and IYPs through listing validation. Of those visitors, 85 percent went on to make a purchase at that store, while the average order value increased 30 percent. Ironically, a lot of the things consumers are looking...

  2. Linking the Google Way in 2014

    That said, they have attracted 102 .edu backlinks, which is pretty awesome. As with any form of link building, the success rate is directly proportionate to the value of the content. My previous column showed you the right way to build links in 2014.

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    We do know that 10 quality backlinks are much better than 1,000 spammy, irrelevant backlinks, but what's a large scale? Great, useful content won't always be rewarded with links, but if often will – it can be used for references and citations, or...