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  1. Thanksgiving 2014 - What I’m Grateful for in SEO

    While Singhal concedes that links are hardly the only signal, he confirms the preferential value that backlinks still possess in the algorithm. If Cutts’ confirmation wasn’t enough, Google’s head of search Amit Singhal also highlighted the value of...

  2. "Which Update?" Is the Wrong Question

    You need to do a thorough and unbiased review of your content and your backlinks and develop strategies to improve both. Now imagine what happens to the value of the links to your site when they get hit with the Panda update.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. It's been pretty clear to most SEO professionals for a long time...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Relevant backlinks on directories and IYPs through listing validation. Of those visitors, 85 percent went on to make a purchase at that store, while the average order value increased 30 percent. Ironically, a lot of the things consumers are looking...

  5. Linking the Google Way in 2014

    That said, they have attracted 102 .edu backlinks, which is pretty awesome. As with any form of link building, the success rate is directly proportionate to the value of the content. My previous column showed you the right way to build links in 2014.