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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. It's been pretty clear to most SEO professionals for a long time...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Relevant backlinks on directories and IYPs through listing validation. Of those visitors, 85 percent went on to make a purchase at that store, while the average order value increased 30 percent. Ironically, a lot of the things consumers are looking...

  3. Linking the Google Way in 2014

    That said, they have attracted 102 .edu backlinks, which is pretty awesome. As with any form of link building, the success rate is directly proportionate to the value of the content. My previous column showed you the right way to build links in 2014.