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Backlinks Low Value

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  1. Is rel=author Really a Good Way to Judge Sources of Good Content?

    The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone). What will Google do to evaluate the value of an author?

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Keyword-dense title tags, unnatural interlinking, and low quality backlinks are the Penguin’s first targets. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is...