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  1. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    During a recent meeting, he shared some of the landing page changes he was testing: structure, copy, colors, images, elements, etc. And that's before any systematic testing of the elements: fonts, colors, placement, wording, etc.all the things that...

  2. Maria Mitchell Google Doodle Honors First Female Astronomer

    Google's special logo forgoes the usual thick lettering for a thinner version of the Google font, in slightly faded colors. Mitchell marveled at the colors of the night sky. A starry night with trails of comets appears throughout the background.

  3. How to Create Compelling Content Based on Learning Styles

    Visual, or spatial learners, prefer to use their eyes to absorb pictures and images and make use of colors, maps, and diagrams to organize data. Background What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common?

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Also, if you have a rainbow of colors on your site, you need to evaluate how you can neutralize those pages. Using a tool like this helps you find contrasting colors so that you can place a button on your site that really ends popping out on the page.

  5. AdWords Background Reverts Back to Yellow

    Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color: Google introduced the pale yellow AdWords background in 2007, which was replaced last July by a light purple background:

  6. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    It really is that simple and that complex because there's no real leader (just a moderator who seems to kick people out for using colors, cap locks, and underlines in their messages), yet they seem to hold together quite well.

  7. Assembling Your Landing Page Optimization Dream Team, Part 4

    This includes background colors, fonts and font sizes, form field order and layout, text labels, and error messages. The background of programmers is diverse. In my last three columns, I described some key roles necessary for a successful landing...

    Published
  8. Assembling Your Landing Page Optimization Dream Team, Part 2

    Some of these changes are simple (e.g.changing button text or background colors). Webmasters commonly come from a programming or technical background (operational focus), or from a creative or copywriting background (content focus).

    Published
  9. The Search Engine Update, July 17, 2001, Number 105

    While image search engines still can't read images in the way they can text, some can at least identify colors, helping keep files dominant with flesh tones out of the results. The actual complaint and background about why it was filed.