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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    But, first, he provided some background that showed the evolution of search results. Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] In this session at BrightEdge’s Share 14 event, brands...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    When you visit the page, in the background unbeknownst to you, you're also visiting one of these services, which are used to unlock an encrypted file that downloads the malicious attack. If you would like to check your site, you can use...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Background Guest check-out was not an option (and, at the time of this writing, is still something that the client is debating, internally). This client requires a registration prior to check-out. Even though the registration process isn't arduous...

  4. How to Create Compelling Content Based on Learning Styles

    Background That way you can check the spread to ensure there are no huge gaps between content served up for visual learners, for instance. The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    In the case of Kapitall that was coming up with landing pages that moved away from kind of the boring and straightforward white-background pages to something that had a game feel to them – an "Angry Birds"-themed page was the winner there.