SEO News

Background

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    But, first, he provided some background that showed the evolution of search results. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Background: Client Side JavaScript and URL Fragments This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the background.

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Any UX designer worth their salt must have some cognitive psychology in their background. Do they have a background that includes cognitive psychology? The Right Background Someone with a cognitive psychology background and something else is a real...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The Background There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and...

  7. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The Google Doodle features a black and white drawing of Hepburn, while the pink background shows her playing with underprivileged children, a cause that was important to her and one that she dedicated her later life to as a Goodwill Ambassador of...