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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come back in the New Year. If your competitors tend to pull back, now is your time...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Scale down on sharing content that promotes other brands, and work on sharing content you’ve created that drives visitors back to your organization’s website. If your organization has a successful SEO strategy, you are most likely creating great...

  4. Dealing With Onsite Duplicate Content Issues

    Make sure each site to which your content is syndicated links back to your site. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  6. Cross-Device Measurement: Believe the Hype

    Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to the ad click. Facebook recently commissioned a study that showed multiple devices are now an integral part of our...