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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    It harkens back to Yelp's true purpose: finding what's hip in your area. Yelp Trends might be a nice celebratory pat on the back for the company in a time of PR crisis, and it has some value. It is dropping a new tool to explore all of those ideas...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    After you devour each one, come back and let us know which one was your favorite or other resources you found helpful in the comments. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  4. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Social media has grown drastically in the past decade.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. With the recent Panda 4.0 update, it's more important than ever...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google simply explains this by saying "If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. If you're marketing internationally, it is important that your content is translated...

  7. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies. The search marketing community is one that can be defined by the topics we write about and share...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your customers will appreciate the fact that you're sharing information that helps them even if you didn't generate the content yourself and even if it doesn't link back to your own brand. But it need not be that way.

  9. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...