For example, a wedding board or a back-to-school board that groups related items would hold a consumer's interest as she considers making purchases. At the end of last year, Pinterest introduced business accounts in response to the growing amount...
Keyword stuffing sounds so old school and antiquated, but does it exist today? As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back...
Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're at home, the office, on the road, at the ballgame, school, or wherever you happen to be.
Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...
However, some schools block access to YouTube, so the Education Playbook Guide talks about a gateway feature called YouTube for Schools that provides school networks with access to YouTube education videos, while continuing to block the rest of...
In short, Google’s new data pot makes most big data projects look like a school register! Undoubtedly low value websites linking back with commercial anchors will be under scrutiny and I also always look closely at link trust,” Mason said.
When I was a PPC youngster, we had to walk to school through 8 feet of snow, uphill both ways. The answer becomes obvious when we look back at the history of new advertising media. You can still set up campaigns and ad groups without a lot of...
For example, 41 percent tune in to YouTube on their smartphone while waiting for something/someone, 18 percent while commuting from work or school, and 15 percent tune in while commercials are running on TV.
And they've been through high school. Here's how trash-talking your competition comes back to haunt you. Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet.
When I finally came around, she was there to help me get back on track, finish school and go on to better things. By 13, I had my first "real" job and at 15 I was kicked out of the house and out of school (I was a bit of a wild child) but looking...
Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. Based on how well the presentation went last semester, I was able to visit the...
But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). Most print catalogs do not have section headers that lead the consumer back to various pages of the...
My high school sweetheart broke up with me eventually. It’s hard to admit it, like the first time you’re about to tell your high school sweetheart that you love her. All I’m left to do is to loudly confess my love, and then cross my fingers and...
My daughter takes ballet classes at a local dance school that has 469 likes. One of your Twitter followers may read your content in January and remember it in March when she's writing a related article, and you'll get a link without being able to...
Meetthenra.com is a site that aims to teach its visitors about what they deem to be the extremist leadership of the National Rifle Association and saw a large upturn in its visitation after the leader of the NRA made controversial comments...
I don’t subscribe to this school of thought; bounce rates need to be looked at subjectively. So when they see long posts they are immediately reminded of times in high school trudging through massive texts of traditional English literature.
What was supposed to be her first day of school at University of Florida was actually her last day with us. The Newtown school shootings raise questions on just how a brand should interact with fans during a crisis and the unwritten rules of social...
If You're Old School SEO: Another post from March 2011 was about how Jay-Z and Beyonce held an auction to raise money for a school that helped children with learning disabilities. If your goal is to keep people coming back and invite new readers...
As a side note, this also applies to old school JavaScript selector menus that are indexed as text and not links. They serve as votes of relevancy from every page of your site back to your most important pages.
I once had a colleague that was very worried about a campaign’s performance, which dropped off sharply 8 weeks after launch, only later to learn that it was a back-to-school campaign and we were approaching Thanksgiving.
