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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Avoid anything that is old-school SEO, or looks like a link-building footprint. Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". With much of the U.S.going back to school in late August or early September, that puts retailers into prime...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine. In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...