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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. It’s not like you could use checks and Xs to get me to sign up for the Miley...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Google is also working on machine learning and training their systems to be able to comprehend and read at an elementary school level, in order to improve search results. Rich snippets could get a revamp and they will dial back on the number of...

  5. Google in 1998: New Easter Egg Takes You Back in Time

    While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search items like images, video, and news.

  6. Fake Online Reviews Cost 19 Companies $350,000

    In a 2011 Harvard Business School study, a researcher found that restaurants that increased their ranking on Yelp by one star raised their revenues by 5 to 9 percent. In this case, New York was going back through fake reviews as far back as at...

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Old school publicity looks something like this: First let's take a step back. Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and publicity channeled through...

  8. Converged Media in Marketing Starts With Breaking Down Silos

    Worse yet, no school is teaching this at any level that's meaningful," Forrester said. There are likely a whole lot of processes in place currently, based on the old school thinking. Having one person running SEO, PPC and your IT back-end is wrong.