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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. While everybody is looking for the next big thing, I found inspiration by going back half a century," Scott said.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned. Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the...

  3. Recovering from Penalties, Penguin, and Panda

    If you're selling links for traffic, make sure you nofollow them. Also, when posting, don't use or overuse links back to your website within your guest post. Press releases are still OK, but just don't load them up with keyword-rich links back to...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...