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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. If you have 2 minutes with a customer, and the law required...

  2. Internal Linking to Promote Keyword Clusters

    To put this in the context of internal links, a link from the homepage of a site or another strong page will be weighted higher than a link from a weak page 12 levels deep in its hierarchy. At its core, an internal link adds value to your pages in...