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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    Neil Patel has mastered this technique with assets like this Advanced Guide to SEO and the Advanced Guide to Link Building. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Add anchor text links on those pages back to the pages you're trying to rank higher, so you can pass pooled link equity and semantic relevance signals to them. Inbound linking: You can prioritize your inbound link building efforts to these target...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. If you have 2 minutes with a customer, and the law required...