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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes Review links built Review not only the links acquired, but also keep a check on: Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...

  2. Last-Minute SEO - Here Come the Holidays!

    This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. SEO deep links, McKenna said, can be tracked like paid channels with URL parameters. Remember, "look-back" periods should match the consumer’s decision-making time, he said.

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    At the end of each chapter, you're also given links to 3-5 complementary blog posts on other websites that are sure to help you as well. After you devour each one, come back and let us know which one was your favorite or other resources you found...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Does it have inbound links? It's difficult to get links into deep pages on your site naturally, so you want to think long and hard about deleting content with links. Bounce Rate: Whether a user returns to or "bounces" back to the search results...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google simply explains this by saying "If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. Missing Return Links This creates a problem known as "missing return links".