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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. If you have some coding skills, you can even edit any breaks within...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes Review links built Review not only the links acquired, but also keep a check on: Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...

  3. Last-Minute SEO - Here Come the Holidays!

    This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. SEO deep links, McKenna said, can be tracked like paid channels with URL parameters. Remember, "look-back" periods should match the consumer’s decision-making time, he said.

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    At the end of each chapter, you're also given links to 3-5 complementary blog posts on other websites that are sure to help you as well. After you devour each one, come back and let us know which one was your favorite or other resources you found...