Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Links. Check your inbound links to this page to see if you lost any and try to gain new inbound links. You should be in a constant state of reorientation as data (feedback) keeps flowing back to inform you on the situation and the changes caused by...
The better news is that you only need one tool to build the best links in the world: your brain. Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful.
It doesn't take long to personalize a Google+ page for a business and provide links to it from a company page along with those Twitter, Facebook, and Pinterest links. True, it might not be as spectacular as Facebook, but remember once upon a time...
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. If you're doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same...
In most cases they talk about addressing or finding which links might be the problem in the website's profile. We've seen the rise of unnatural links manual penalties. Furthermore, if it's your website or you worked on the link building, I am...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. As Google grew wise, for most, the worst that would happen is that the links would...
and positively links you with the industry you are a part of. Or create a Notepad doc where you drop links in and then read them over wine on Thursday nights. Or if someone follows you, you send them a tweet back saying thanks.
On Facebook, you can give links to your blog post, an image of a daily yoga position as well as a daily inspirational quote in keeping with yoga sentiments. For example, if you are a yoga instructor wanting to promote a DVD to young mothers, your...
These types of metrics provide more concrete, immediate evidence that SEO landing pages drive qualified traffic, as well as provide opportunities for keyword visibility and links. The content marketing assets built for particular keyword strategies...
From a link building perspective, you'll not only need to outline the types of links you get back, but also what you'll need to get them. The approach you used two years ago to builds links is most likely drastically different than the approach you...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. I wouldn't put too much of a tunnel vision focus on just links," Cutts said. To fix this, Cutts advises clicking around your website to make sure you...
But Bing is suggesting not showing 10 links all the time. The first result, naturally for ebay.com, has six "deep links" and a search box for directly searching eBay. But you may see as many as 12 or 14 if you don't find what you want after...
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Improvements to the New Look – Pinterest...
It's now your job to create a narrative that links them all together. It’s important to be professional so you can come back and use the service again. Get back and follow up with specific questions on what they've told you as soon as you can.
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content! Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was...
One key way is that social works in the same way that links work. So if your CEO buys into the importance of links to your SEO visibility (which is SEO 101, and they should), then social is now just as important of a cornerstone for SEO.
