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  1. Learning to Carry Your SEO Baggage

    A Suitcase Full of Links Links are one of the biggest sources of complicated baggage for a website. Even if you’ve given up those practices now, like that protest that got a little out of hand in college.the arrest record stays with you and so does...

  2. Your Job Is to Make Google Look Good

    A few months back I was speaking with someone, and they asked me an age-old question about links. Other Person: "You are telling me I need links, but I can't simply buy them. Links are given by publishers for a reason, and it's generally intended...

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  3. Using Analytical Analysis to Help Improve Conversions

    Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in navigational linking? Why are you providing links in the end conversion process to usher them away from the site?

  4. Barclays capital-at-risk note links to EM and US small caps

    If the final level of either asset is lower than the required level but above the barrier, investors will receive their initial capital back in full. Potential for early kick-out on Russell 2000 and iShares Emerging Markets ETF

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...