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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive.

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies with existing content strategies will need to assess the role of mobile, specifically. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for...