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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Click this link and assign it to a profile. If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google simply explains this by saying "If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. Below are examples of hreflang annotations for English, French and Spanish.link rel...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your customers will appreciate the fact that you're sharing information that helps them even if you didn't generate the content yourself and even if it doesn't link back to your own brand. But it need not be that way.

  4. Influential Twitter Accounts Indexed More in Google [Research]

    For the five profiles with the most followers, we found that 20.3 percent of the indexed tweets were newsy or very topical in nature, and 43.2 percent of the indexed tweets had a link in them. Nearly 87 percent of tweets indexed from all types of...

  5. SEO Website Audits: Everything You Need to Know Part II

    For example, if you have a site with 1 million links and your auditor is going to use their own crawlers to pull back every link and hand audit what those links mean and how they should be evaluated (what we do), this is far more intensive then if...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. The author comes back and says, "This help x customer with this, helped convert x amount of business...

  7. Google Tries to Steal How-To Traffic in Organic Search Results

    There wasn't a "more items" notification indicating I should click on the link for further instructions. The source for the step-by-step instructions was directly from the first organic link. Google's Knowledge Graph also indicated that there were...

  8. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...