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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    After diving further into the back-end data of the client's CMS, we found the needle in the haystack. In the end, we discovered that leads would come through the website via PPC, but often when a salesperson would close the lead, they would enter...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Otherwise you'll end up merely automating current frustrations. You will merely end up mimicking your current approach. Let's be honest, men know next to nothing about building bouquets, so asking them to build a bouquet (the de facto standard...