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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. If you just follow the trusted approach that has...

  2. Survey Says: Stop Making Assumptions About Your Content

    This means I can better control the message, ensure the brand is properly represented, and cut back on duplicating efforts across departments. Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    At the end of each chapter, you're also given links to 3-5 complementary blog posts on other websites that are sure to help you as well. After you devour each one, come back and let us know which one was your favorite or other resources you found...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. Outside of Facebook, companies like LiveRamp and Revtrax are developing innovative ways to connect consumers at the...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    And go back to the drawing board. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a quirky, memorable way (sometimes with the help of visual aids and props), and end...

  6. SEO Website Audits: Everything You Need to Know Part II

    Don’t take chances by going cheap and getting information that will end up costing you much more in the long run with lack of positioning, site devaluations, and potential penalties. For example, if you have a site with 1 million links and your...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    But recently, I have seen a few sites that surged each week, and then dropped back down slightly as the tremors continued. So, you end up moving to the next office. No matter how you try to watch the movie on the big screen, you end up being forced...