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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But at the end of the day what will you have gained? You go back to basics and grow that fan base. Nothing encourages a follow back like a +1, comment, or share of the shiny new content produced by the people you're hoping will follow back and get...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So, if you are interested in Panda, if you have been impacted by Panda 4.0, or if you are just an algo junky, then sit back and grab a cup of coffee. Since we've been told that Panda can take 10 days to fully roll out, I was wondering if the Panda...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages back to desktop. Google is aware of this and will often send users directly to the end state URL from their results page.

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...