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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Your biggest link-building weapon should be your publish button. Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  3. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Ultimately, marketers want users to keep coming back to the app day after day.

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    There's something undeniably powerful in clicking a button and having all-important SEO elements brought to you. Perhaps a good recommendation would be they remove this subdomain from indices and can refer back to this advanced search as a benchmark.

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the Create Report button and it will save it in your account. Come back here. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  6. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...