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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Get all of the stakeholders together and create the plan for SEM holiday promotion plan. Rushing your holiday SEM promotion plans will lead to poor execution and poor results. Most SEM holiday-related articles are focused on e-commerce campaigns...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO's State Of Search...

  5. B2B Search Engine Marketing: Goals for 2011

    The point is that B2B search engine marketers need to be ahead of the game when it pertains to how new technology advancements can be leveraged for managing an SEM program. But similar to our resolutions for eating healthier and getting back to the...