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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. If you've just begun to move in the direction of content marketing, it's...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...