While B2B sales and marketing groups appear to understand the need for better alignment through content marketing needs, strategic development is still in its infancy. SEO should be a significant component of the B2B content marketing mix...
Jo Turnbull: I think it is important to incorporate social media into a content marketing plan and within that you use egobait, instead of just doing social because you think you should not because you understand it or really want to.
Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few can help marketing teams get their content out to influencers and buyers alike.
Michael Brenner (B2B marketing, SAP) A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the...
A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. The content that will be created can be utilized and repurposed for SEO, PPC and content marketing.
Marketing Programs – associated offers and content to support sales. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are...
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. Which social network is the best for B2B marketing?
This is a critical way you can explain the value of content marketing assets, created to provide visibility for important keyword strategies, and limited by "not provided" search percentages. The content marketing assets built for particular...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
Here's a quick recap of search and social marketing news and tips from the past week. Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Experts Talk About The Future of Search – Marketing Pilgrim
The key is to plan your marketing according to your content. If you put effort into planning your marketing and content strategy you will have a higher success rate and also continue to execute based on a strategy, versus reacting to what is wrong...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one. Content marketing likely won't make or break your SEO...
Creative Content Marketing: Winning Hearts, Minds and Wallets Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community.
Subject to how Facebook employs them, functional hashtags would allow more varied marketing content, without forcing people to leave the site," Birkett notes. And hashtags could also serve as important tools for cross-platform marketing campaigns...
With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference strategies is of increasing importance to us all. Holistic content marketing strategies are important across...
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
The Channel-ization of YouTube requires a shift in video marketing strategy. With the new channel home and customizable sections, you’re in control of what subscribers see, enabling you to curate content — your own or others’ — into highly visible...
