Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
Here's a quick recap of search and social marketing news and tips from the past week. Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Experts Talk About The Future of Search – Marketing Pilgrim
The key is to plan your marketing according to your content. If you put effort into planning your marketing and content strategy you will have a higher success rate and also continue to execute based on a strategy, versus reacting to what is wrong...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one. Content marketing likely won't make or break your SEO...
Creative Content Marketing: Winning Hearts, Minds and Wallets Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community.
Subject to how Facebook employs them, functional hashtags would allow more varied marketing content, without forcing people to leave the site," Birkett notes. And hashtags could also serve as important tools for cross-platform marketing campaigns...
With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference strategies is of increasing importance to us all. Holistic content marketing strategies are important across...
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
The Channel-ization of YouTube requires a shift in video marketing strategy. With the new channel home and customizable sections, you’re in control of what subscribers see, enabling you to curate content — your own or others’ — into highly visible...
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content...
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds SEO Has Changed Forever More than two-thirds of client-side respondents (70 percent) to a new report from...
As the search engines widen their gaze and perfect the techniques they use to measure content quality, brand sentiment and relevance, the optimization of a site for search will increasingly overlap with other marketing disciplines.
Optify’s annual B2B Marketing Benchmark report also revealed that organic search was ranked as the top driver of visits with 41 percent of visits originated from organic search. I started planning for my marketing world without Google and the...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in "digital marketing. Content: 'Create Once, Publish Everywhere' Karen McGrane’s book, Content Strategy for Mobile, details the...
Prior to that, it seems like social media was an afterthought, much like email marketing (which, like social media marketing, should not be an afterthought, but that's a whole other topic). It makes sense to do this now so you know what badges...
Sharing Good Content. Personalization.The content can be more personal and speak to users in deeper ways than ads and promos. The recently launched and funded marketing and social engagement platform lets brands better analyze and use the earned...
