SEO News

b2b Content Advertising

  1. Survey Says: Stop Making Assumptions About Your Content

    Now, instead of sales folks trying to adapt long case studies into bullets, our content output is focused on this out of the gate. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can learn from BuzzFeed: If you aren't upping your content game in a big way this year, you're going to...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or conversion. For example, a B2B marketer could nurture leads by providing this audience...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Content for content's sake benefits no one.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    We live in a three-device world – leading to attribution and content iteration challenges. Attribution and Content Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned media.