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b2b Case Studies

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  1. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    In its research paper, MathSight presented three case studies that attempted to explain what aspects of three different sites were rewarded or punished with Penguin 2.0. Penguin 2.0 hit in May of this year and was described by Google's Matt Cutts...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...

  3. Make the Most of Your Social Media Interactions: 9 Tips

    In the case of social media your “cost” is time, resources, or tools needed to properly execute a social strategy. Studies have found that a whopping 77 percent of B2C companies and 43 percent of B2B companies have acquired new customers from...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    Thursday, November 15th, the two will share their experience, case studies, and best practices with SES Chicago attendees. He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by...

  5. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    Industry-specific case studies The industry (or markets) section is a common navigational component in many B2B websites. While B2B companies use this section to highlight how their solutions will benefit a particular industry, they often miss an...