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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more than ever.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. While some have always approached the digital space with a...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven...