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  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector. I didn't realize the full capabilities of marketing...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.

  6. Linking From Within: How to Generate Links Through Existing Relationships

    When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like: