Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector. I didn't realize the full capabilities of marketing...
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
How do you measure SEO performance now that "not provided" keyword data is so prevalent? This question comes up frequently in client meetings and conversations with colleagues in the industry. In some cases, "not provided" keyword traffic...
The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global event series about search and social marketing learned...
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips...
How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like:
Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES attendees, speakers, and exhibitors.
Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community. Social media can be a powerful medium that can add value to your business by increasing brand...
Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook...
With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference strategies is of increasing importance to us all. Holistic content marketing strategies are important across...
