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Awareness Raising

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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and raising top of mind awareness for the brand. Through what we’ve been terming content marketing, which is really something PR...

  2. Leveraging Facebook Ads for Obscure Charity Donations

    The goal for these ads, in addition to raising awareness, is to encourage donations, so we’ll add an age and graduation qualifier as, statistically speaking, these folks are more likely to have money.

  3. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    From 2003-2005, Sara served as iCrossing's Chief Strategy Officer, building the firm's New York office, repositioning the iCrossing brand and critical to raising a VC round of $13 million. SEMPO (Search Engine Marketing Professional Organization...

  4. More On AOL's Search Release & Ways To Search The Records

    This is the second major milestone in raising awareness of search privacy issues this year. AOL released user query records, including how anyone can now easily look at the data. First, after Barry did a recap of the news, I added a postscript to...