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Awareness Decision Making

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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Publishing for personal need, awareness, and engagement is an important part of your content...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Brand awareness: Making people aware of who you are and what you do Visibility: Which goes further than just brand awareness. Are they in that awareness/information stage? The decision/buying stage? How do you integrate your content directly with...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    The result is that you see which keywords drove the awareness of your brand and which keywords they used to make the final decision. then I could expect them to revisit my site several times in between finding the jacket (and making the decision...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales.

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Your display ad, however, has already done a good job of creating awareness. Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. When this typical and reasonable consumer is closer to making a purchase, he...

  8. 5 Virtues to Help SEOs Achieve Workplace Enlightenment

    When accepting a job one is making a decision, an agreement to execute what is laid out in the terms of employment. Thought and awareness to prevent derailing relevant conversations should be a duty understood by every individual in the company.