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Awareness

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Brand awareness: Making people aware of who you are and what you do Visibility: Which goes further than just brand awareness. Are they in that awareness/information stage? What's the right strategic framework for identifying content opportunities...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For this exercise, let's use the Awareness, Consideration and Decision segments. Awareness Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types...

  4. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. I usually find these statements short sighted.

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...