SEO News


  1. Evolution in Digital Marketing Skill Sets

    As quoted from Sarah Turk at IBISWorld, "Brand awareness and niche labor skills are key to product differentiation" for marketing agencies. This is an exciting time for those working in the advertising and search marketing industry.

  2. Netting problems will restrict pension funds, FCMs warn

    FCMs say they have spoken to clients about the issue, but awareness among pension funds varies, with a number of funds that spoke to Risk pleading ignorance. Lawyers’ reluctance to grant netting opinions is hiking capital requirements for low-risk...

  3. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness...

  6. Mobile Advertising Measurement: Winning the Long Game

    Brand Awareness The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. A well executed advertising campaign can be extremely helpful in creating brand awareness.