SEO News

Awareness

RSS
  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness...

  3. Mobile Advertising Measurement: Winning the Long Game

    Brand Awareness The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. A well executed advertising campaign can be extremely helpful in creating brand awareness.

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Awareness of the issue is key, Kim reported in his post. Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered. To say an issue like this is complicated is an understatement.

  6. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...