SEO News


  1. Mobile Advertising Measurement: Winning the Long Game

    Brand Awareness The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. A well executed advertising campaign can be extremely helpful in creating brand awareness.

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Awareness of the issue is key, Kim reported in his post. Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered. To say an issue like this is complicated is an understatement.

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you are trying to create awareness and reach more people, you might be better served with publishing it on a larger online publication if yours lack the reach. It's becoming an important part of any organization's marketing mix and can have an...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Brand awareness: Making people aware of who you are and what you do Visibility: Which goes further than just brand awareness. Are they in that awareness/information stage? What's the right strategic framework for identifying content opportunities...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads...