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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    A very positive reputation, the guidebook says, is "often based on prestigious awards or recommendations from known experts or professional societies on the topic of the website. Version 5.0 of the handbook is dated March 2014, and contains updated...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You were expecting a fantastic 14-ounce filet mignon, at an elegant restaurant, with claims of awards, but what you received was an anemic steak in a hole-in-the-wall restaurant. Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then.

  3. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The British actress won the Best Actress Oscar award at the 26th Academy Awards in 1954 for Roman Holiday. Hepburn is one of only 12 individuals who have won all four major entertainment awards, known as an EGOT, by winning Emmy, Grammy, Oscar, and...

  4. Google Search Results Add Details About Notable Websites

    Searchers can learn things such as anything known about the site’s ownership or creation date, awards it has won, and the type of site it is (e.g.if it is a wiki site or nonprofit organization). Google has announced a change that lets searchers...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    But Khan Academy also offers Black Hole badges (legendary and unknown, they are the most unique Khan Academy awards). In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being...