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Award

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  1. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. Giving your website an active role in current events is a lot more efficient than creating the media...

  2. Doodle 4 Google 2014 Contest has Begun

    Mary Pope Osborne, former president of the Authors Guild and award-winning author "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now.

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Invent then present an award. Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today...

  4. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    On the same day the award was presented, Addams was actually being admitted to a hospital. A Google Doodle today celebrates one of the pioneering United States social workers, Jane Addams. She was the first American woman to win the prestigious...

  5. Rosalind Franklin and Photo 51 Honored in Google Doodle

    Franklin Award for Women in science. On what would have been her 93rd birthday, today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    Award Badges What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a market segment. The hardest part of these projects is always to get the client to...

  7. Creative Link Prospecting: Following a News Story

    BrewDog Craft Beer Award Scandal However, the event’s sponsor’s Diageo refused to give the award to BrewDog – even though they were clear winners. Such stories leave a trail behind them that can provide a rich stream of quality link prospects.